Our clients are small or medium-sized industrial companies (SMEs) based in the Basque Country. These companies usually have a very small staff structure, especially in their management positions, and they are often multi-functional. In some cases it is the Management itself who assumes the Commercial Management, in others the Commercial Management must carry out functions of the Purchasing Department. Normally these "managers" are high-level professionals with a very high workload that forces them to take an accelerated decision-making situation... in a permanent "action-reaction" framework. Under these conditions, it is very complex to face new challenges or approach new markets.
The main problem faced by managers in SMEs is the lack of time and means to obtain information that will help them make decisions in new areas of action, and also to monitor and manage the activity in new projects.