{"id":565,"date":"2022-02-07T13:12:13","date_gmt":"2022-02-07T13:12:13","guid":{"rendered":"http:\/\/v2h.2a7.mywebsitetransfer.com\/?page_id=565"},"modified":"2022-02-15T19:22:10","modified_gmt":"2022-02-15T19:22:10","slug":"planteamiento-esencial-de-actuacion","status":"publish","type":"page","link":"https:\/\/comtrade.es\/en\/planteamiento-esencial-de-actuacion\/","title":{"rendered":"Planteamiento Esencial de Actuaci\u00f3n | Comtrade \u2013 JL5 Gesti\u00f3n Internacional\u00a0"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"565\" class=\"elementor elementor-565\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51759215 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51759215\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a0f167b\" data-id=\"1a0f167b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74027c3c elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"74027c3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Essential Approach to Action<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b0711d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b0711d8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13367c12\" data-id=\"13367c12\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-221a1a67 elementor-widget elementor-widget-image\" data-id=\"221a1a67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"819\" height=\"300\" src=\"https:\/\/comtrade.es\/wp-content\/uploads\/2022\/02\/Planteamiento-de-Actuacio\u0301n-JL5-Gestion-Internacional.jpg\" class=\"attachment-large size-large wp-image-990\" alt=\"\" srcset=\"https:\/\/comtrade.es\/wp-content\/uploads\/2022\/02\/Planteamiento-de-Actuacio\u0301n-JL5-Gestion-Internacional.jpg 819w, https:\/\/comtrade.es\/wp-content\/uploads\/2022\/02\/Planteamiento-de-Actuacio\u0301n-JL5-Gestion-Internacional-300x110.jpg 300w, https:\/\/comtrade.es\/wp-content\/uploads\/2022\/02\/Planteamiento-de-Actuacio\u0301n-JL5-Gestion-Internacional-768x281.jpg 768w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70c6ce62 elementor-widget elementor-widget-text-editor\" data-id=\"70c6ce62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The \"key\" and essence of the development of the Action Plans of JL5 International Management lies in the separation of functions between two complementary spheres of action within the company:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d2d579 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d2d579\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e1e7b9b\" data-id=\"e1e7b9b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e13ecfe elementor-widget elementor-widget-image\" data-id=\"e13ecfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"266\" src=\"https:\/\/comtrade.es\/wp-content\/uploads\/2022\/02\/sales-management.jpg\" class=\"attachment-full size-full wp-image-1415\" alt=\"\" srcset=\"https:\/\/comtrade.es\/wp-content\/uploads\/2022\/02\/sales-management.jpg 400w, https:\/\/comtrade.es\/wp-content\/uploads\/2022\/02\/sales-management-300x200.jpg 300w, https:\/\/comtrade.es\/wp-content\/uploads\/2022\/02\/sales-management-18x12.jpg 18w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1d668e elementor-widget elementor-widget-text-editor\" data-id=\"d1d668e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"text-align: center;\">SALES MANAGEMENT<\/h5><p style=\"text-align: center;\"><strong>Target:<\/strong>\u00a0MATERIALIZE SALES\u2026. His stock represents the short-term survival of the company<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-00b063d\" data-id=\"00b063d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3104746 elementor-widget elementor-widget-image\" data-id=\"3104746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"266\" src=\"https:\/\/comtrade.es\/wp-content\/uploads\/2022\/02\/Marketing-JL5-Gestio\u0301n-Internacional.jpg\" class=\"attachment-full size-full wp-image-995\" alt=\"\" srcset=\"https:\/\/comtrade.es\/wp-content\/uploads\/2022\/02\/Marketing-JL5-Gestio\u0301n-Internacional.jpg 400w, https:\/\/comtrade.es\/wp-content\/uploads\/2022\/02\/Marketing-JL5-Gestio\u0301n-Internacional-300x200.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de43136 elementor-widget elementor-widget-text-editor\" data-id=\"de43136\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"text-align: center;\">PROMOTIONAL MARKETING MANAGEMENT<\/h5><p style=\"text-align: center;\"><strong>Target:<\/strong>\u00a0CAPTURING NEW CUSTOMERS by projecting the company in new markets. Their action is essential for the medium-term survival of the company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59d8e23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59d8e23\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9323c1b\" data-id=\"9323c1b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9608ae elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d9608ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-15c986de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15c986de\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-329e1a91\" data-id=\"329e1a91\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5403300 elementor-widget elementor-widget-text-editor\" data-id=\"5403300\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Traditionally, these two activities are \"merged\" in Industrial SMEs in a single functional area related to Commercial Management, Marketing and relations with foreign companies. This situation, framed in a very reduced staff structure, causes strong shortcomings in PROMOTIONAL MARKETING MANAGEMENT due to the fact that its casuistry is framed with \"NOT short-term\" actions, fulfilling in many cases the maxim that WHAT IS URGENT ALWAYS WIN OVER WHAT IS IMPORTANT.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-59818166\" data-id=\"59818166\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1846dd63 elementor-widget elementor-widget-text-editor\" data-id=\"1846dd63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Currently, the dynamism imposed by a TRANSPARENT market with SATURATION of \"product\" implies that the Commercial Management must work in the \"short term\" to materialize the few \"business\" opportunities on its \"horizon\". For this reason, it is essential for SMEs, as a survival strategy, to objectify their possibilities of action in the \"medium term\" through outsourced services for Customer Acquisition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5b168f49\" data-id=\"5b168f49\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e707692 elementor-widget elementor-widget-text-editor\" data-id=\"e707692\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Although this separation of functions is essential for the success of any Action Plan, it is assumed that the Commercial Management is unique and must continue to be exercised by the Client. This is so since the knowledge of the product and the market experience associated with it resides in the Client's Commercial Department.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30c704f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30c704f2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22976d8c\" data-id=\"22976d8c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e8d6eb8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5e8d6eb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Planteamiento Esencial de Actuaci\u00f3n La \u201cclave\u201c y esencia del desarrollo de los Planes de Acci\u00f3n de JL5 Gesti\u00f3n Internacional radica en la separaci\u00f3n de funciones entre dos \u00e1mbitos de actuaci\u00f3n complementarios dentro de la empresa: GESTI\u00d3N COMERCIAL Responsabilidad:\u00a0MATERIALIZAR VENTAS\u2026. Su acci\u00f3n representa la supervivencia a corto plazo de la empresa GESTI\u00d3N PROMOCIONAL DE MARKETING Responsabilidad:\u00a0CAPTACION [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","site-sidebar-layout":"left-sidebar","site-content-layout":"plain-container","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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del desarrollo de los Planes de Acci\u00f3n de JL5 Gesti\u00f3n Internacional radica en la separaci\u00f3n de funciones entre dos \u00e1mbitos de actuaci\u00f3n complementarios dentro de la empresa.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/comtrade.es\/en\/planteamiento-esencial-de-actuacion\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-15T19:22:10+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/comtrade.es\/wp-content\/uploads\/2022\/02\/sales-management.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" 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