METHOD

The process of attracting customers is a hard task that requires a very special preparation and personal positioning. The recruitment of new customers requires the approach to them “close door” … that means without any knowledge or prior contact with the client. This demands from our team a moral strength and perseverance that can only be developed by personnel specially prepared for these tasks. On the other hand, these actions can only be carried out in a work environment that is separate from the usual “action / reaction” dynamics demanded by daily business management … where, inevitably, the URGENT ALWAYS PREVAILS OVER THE IMPORTANT.

The methodology developed by JL5 International Management has the following phases

  1. Analysis of Situation or Contrast of the client
  2. Strategic Marketing Reflection / Definition of the approach message
  3. Identification and Investigation of Potential Clients
  4. Establishment of the Map of Potential Clients quantitatively prioritized
  5. Client Approach Campaign (telephone, mail, presentation meeting)
  6. Commercial Management: Catching queries / Launching Offers / Negotiation / Sale