Environmental Vision

The general situation of our industrial environment is characterized by three principal factors


In this context the recruitment of new customers for industrial products must take into account the General Principle of Marketing for Industrial Products followed in its performance by JL5 International Management:


- General Principle of Marketing for Industrial Products


The only plausible way to attract new clients is to increase the commercial "forces" of the company, multiplying the number of approaching actions on Potential Customers, and maintaining them over time. That one will be the only action that permits detect those customers in which that perception of “satisfaction” with their current product (PREMISE 3) has been altered for any reason (high price, delays in deliveries, decrease in quality, need for a new service, etc.). It is only in that situation that the Potential Customer will accept analysing new suppliers